A Comparison of SEO vs PPC: Which Career is More Viable?

SEO and PPC are two different marketing strategies that can be used to grow a business. Both of these options have their pros and cons, but which one is the better career choice? In this blog post we’ll take a look at some of the key differences between SEO and PPC and try to figure out which of them is more viable in terms of salary, growth opportunities, and job satisfaction.

There is no definitive answer to this question. However, by weighing the pros and cons of each field, it becomes easier to decide which career path is more suitable for you.

SEO vs PPC: Career Progression

One of the key considerations when choosing a career is the potential for progression. Let’s take a look at how SEO and PPC compare in this regard.

With SEO, you can progress to more senior positions through experience and knowledge. However, there is no guarantee that you will reach a senior position, and your career progression may be limited by your employer’s budget and the size of the company.

In contrast, PPC is a more clearly defined career path with standardized rates of pay and promotion associated with specific job titles. PPC professionals tend to advance in stages through the advertiser’s hierarchy, meaning that you will know exactly where you stand in the company at all times.

> How much does it cost to learn SEO writing?

SEO vs PPC: Career Impact and Scope

Another important consideration is the impact your work will have on the company. For instance, if you are an SEO professional in a large corporation, much of your time will be spent on activities that do not directly contribute to the company’s bottom line (unless you happen to be employed by Google). Instead, you may find yourself working on projects such as website maintenance and the implementation of internal linking strategies.

In contrast, PPC is a measurable activity that directly affects revenue generation. For this reason, your impact on the company’s financial performance will be more immediately apparent than with SEO. If you work in an agency environment, you might also find yourself working with senior management, which would not generally be the case with SEO.

SEO vs PPC: Salary Comparison

It will probably come as no surprise that PPC professionals earn more than those working in the SEO industry. However, it is important to keep things in perspective and take a long-term view of earnings potential when making decisions about your career.

PPC is often seen as a stepping stone to management roles in marketing. Therefore, many PPC experts choose to remain in this field for several years before moving on to more senior positions elsewhere. During this time, they will accrue relevant experience, which can be used to secure higher-level jobs in industry or within other organizations.

In contrast, SEO professionals may never move beyond a certain level within their organization, regardless of their experience or qualifications. This is because there are only a limited number of senior positions in SEO and these are usually filled by those who have been in the industry for a long time.

SEO vs PPC: Which Career is More Viable?

Choosing a career is often difficult because there are so many factors to consider. However, with careful research and planning it becomes much easier to determine which path will be the best for you. Let’s summarize the key findings of this article:

PPC offers more clearly defined career progression, higher rates of pay, and a more obvious impact on the company.

In contrast, SEO offers a less clearly defined path with minimal guarantee of promotion and/or increased pay.

In terms of sheer viability, PPC is a more attractive proposition for most people due to its greater potential for financial gain in the long term.

And which one offers more Job Satisfaction??

In general, SEO provides a more satisfying work environment. This is largely because of the freedom that professionals in this field enjoy in determining their own working hours and workflow patterns. In contrast, PPC can be a rather demanding activity for those who wish to achieve high levels of performance since it often requires intensive testing and user engagement metrics analysis.


Career choice should not be made on a single criterion. You must consider factors such as salary, job satisfaction, career progression and the potential to make a lasting impact within your chosen field. The information provided here has attempted to provide some helpful pointers for those seeking guidance on this important decision.

When making decisions related to your career, it is important to weigh all the available options and make a decision that is right for you. With this in mind, it is our conclusion that PPC is the better option for most people. However, there is no one-size-fits-all answer, so be sure to do your own research before making any decisions.

If you’re still not sure which career is right for you, we suggest talking to a few professionals in each field and getting their opinions. The best way to decide which career is right for you is to try it out yourself! So, what are you waiting for? Get started with SEO or PPC today!

Rohit Kumar

2 thoughts on “A Comparison of SEO vs PPC: Which Career is More Viable?”

  1. Hi,
    First thanks for the knowledge sharing! Really a nice article.
    I´m going to be choosing between SEO & Google ads. I want to work as a freelancer.
    I already have two certifications in Google ads. I love numbers and their analysis but as a freelancer, google account suspension seems to me like a hanging sword all the time. Does my fear have valid ground?
    Does google suspend ad accounts too often and renders you jobless?
    When you are working as a freelancer, which account is suspended? Freelancer´s or client´s?
    Please advise, I would appreciate it.
    Thanks in advance

    • Hi Khalid
      Your first question > Does google suspend ad accounts too often and renders you jobless?
      My answer is Yes. Repeated violations of any Google Ads policy can lead to an account suspension. Here is the Google Advertising Help Page
      Your Second Question is > When you are working as a freelancer, which account is suspended? Freelancer´s or client´s?
      Answer: If your account is currently suspended, check your registered email address first for an email regarding your account suspension and how it can be resolved. If there is none, scroll down and click Contact Us so they can look into it.


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