You Can Improve Your SEO by Publishing on Your Own Site Before Other Retailers

What happens when you publish your products on your own site before publishing them to other retailers? Do you get better SEO rankings, or does it have no effect at all? This is an important question for many eCommerce businesses. The answer may surprise you.

Introduction:

One of the most frequently asked questions we receive from eCommerce merchants is “What is better for SEO, publishing my products on my own site first before selling them to retailers or going through a third party retailer?” This question comes up because typically if you publish your products directly to a major retailer that means that they will sell your product for you and you will give them a commission on each sale.

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If you publish your products on your own site first, then you are in control of the entire customer experience. This includes the design of your product pages, the content on those pages, how customers can purchase your products, and what information they receive about your products. When you go through a third-party retailer, they typically have control over all of these aspects instead.

In this post, we’ll take a closer look at the pros and cons of both options and help you decide which option is best for your eCommerce business.

Option One: Publishing Products on Your Own Site First

Pros:

-You have complete control over the customer experience, including the design of your product pages, the content on those pages, how customers can purchase your products, and what information they receive about your products.

-You can set your own prices and earn a higher commission than if you sold through a third-party retailer.

-You can keep all of the customer data and contact information that is collected on your site.

Cons:

-It can be more difficult to get your products discovered by customers who are not already looking for them.

-You have to do all of the marketing to attract customers even if you are already working with a retailer.

Conclusion: If you publish your products on your own site first, then you have complete control over the customer experience and it can be easier for you to get discovered by new customers who are looking specifically for your product since they cannot find them anywhere else (yet). However, this option requires more work since you have to do all of the marketing yourself. You also earn a lower commission if you sell through a third-party retailer.

Option Two: Publishing Products Through Third Party Retailers

Pros:

-Your products are likely to be discovered by more customers who are not already looking for them because these retailers have a lot of traffic.

-It is easier to get your products featured by retailers since they are already looking for new products to sell on their site.

Cons:

-You give up control over the customer experience, including how customers can purchase your products and what information they receive about these products. This means you have less ability to differentiate your products from those of other merchants.

-You typically earn a lower commission than if you sold through your own site.

-You may not be able to keep customer data and contact information that is collected on the retailer’s site.

Conclusion: If you publish your products through third-party retailers, then you give up control over the customer experience and it is easier for you to get discovered by new customers who are looking specifically for your product since they cannot find them anywhere else. However, this option requires less work since these retailers have a lot of traffic already so there is no need to do any marketing yourself. Additionally, you typically earn lower commissions than if you sold through your own site.

One thing to keep in mind is that you should always test out both options and see which one works best for your eCommerce business. What might work well for another merchant might not work as well for you, so it’s important to experiment with different strategies to find what works best for you.

Wrap up

So, which option is best for you? Well, that depends on your business and what you’re looking to achieve. If you want more control over the customer experience and are willing to put in the work to market your products yourself, then publishing products on your own site first may be the better option. However, if you want your products to be discovered by more customers who are not already looking for them, then publishing through third-party retailers may be a better choice. Whichever option you choose, always test out different strategies to see what works best for your business. Thanks for reading!

Rohit Kumar

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