10 SEO Strategies to Boost Slow Website Speed

“I’ve been noticing my site loading really slowly. Is there anything I can do?”

In the past, people would have to wait minutes for their computer to load a website from start to finish. Today, with high-speed internet connections and powerful computers it’s rare that people will experience this problem. But if you’re wondering how to speed up your slow website, there are some easy SEO strategies you can use!

Introduction

Do you want to know how to make your website load faster? This article will give you 10 strategies for speeding up a slow website.

Before we get started, there’s one thing we should mention: you can’t just take any old strategy and slap it onto your site. Each website is different, so pick and choose which strategies work for yours!

We’ll start off by discussing some simple ways of reducing bandwidth usage which includes removing unnecessary images and videos that aren’t part of your content strategy. Then we’ll discuss caching pages when possible, using CDN’s (Content Delivery Networks), optimizing images before uploading them, enabling compression, and minifying HTML, CSS, and JavaScript.

After reading this article you’ll know how to speed up your website by following some simple best practices for optimizing your pages and code.

Now let’s get started!

What is a website load time and why does it matter

A website’s load time is how long it takes for all of the content on the page to load. The slower the load time, the less likely people are to stick around and wait for the page to finish loading. In fact, most people will leave a website that takes more than 3 seconds to load.

page speed performance of website

That’s why it’s important to optimize your website so that it loads as quickly as possible! Not only will this keep your visitors happy, but it will also improve your Google rankings. I’ll explain how in a minute.

First, let’s discuss why website speed matters at all. It turns out that faster websites can increase your conversions by as much as 13%. In other words, if you want to sell more products or get people to sign up for something on your site, it helps if the pages load quickly!

Why your site might be loading slowly

There are a few reasons why your website might be loading slowly, the most common of which are:

1. Your site is not optimized for speed.

2. You are experiencing high traffic volumes.

3. Your server is not configured correctly.

4. You are using too many images or videos on your pages.

5. Your pages are not cached correctly.

6. You are using too many external scripts or resources.

7. Your hosting provider is overloaded or experiencing server issues.

If you’re experiencing slow loading times, the best thing to do is to troubleshoot the issue and identify the root cause. There is no single solution that will work best for all sites, but depending on your hosting environment and the nature of your site, there are a few potential solutions you may want to consider.

Why website speed matters

why page speed matter question

There are many reasons why website speed matters. One of the most important reasons is that people don’t like to wait. People are impatient and if they have to wait too long for a website to load, they will leave that website and go to another one.

Another reason why website speed matters is because Google takes website speed into account when it ranks websites. This means that if your website is slow, it will be ranked lower in Google than a faster website.

Now that we know why website speed matters, let’s get started on how to speed up your page load times.

1. The first step to making your site load faster is to find a fast server

host your website on a server

There are a few potential reasons why your website might be loading slowly. One common reason is that your website is not hosted on a fast server. In order to ensure that your website loads as quickly as possible, you should host your website on a server that is located in a data center near your visitors. Additionally, you can optimize your website’s images and CSS files to decrease the number of HTTP requests that your server must process. When a web browser such as Google Chrome or Mozilla Firefox attempts to load an image on a web page, it sends out a request for the image file through a process known as HTTP Request. Your website’s server will then search its hard drive for your website’s images, which can cause your server to load slowly.

2. You can optimize your images by using specialized image optimization software or Photoshop/GIMP

By optimizing your website’s images and CSS files, you decrease the number of HTTP requests that your server must process at once. You can optimize your website’s images by using specialized image optimization software such as JpegMini or Kraken.io , or you could use Photoshop or GIMP to optimize your website’s images manually. Additionally, you can use a tool such as CriticalCSS to optimize your website’s CSS files. When you optimize your website’s images and CSS files, you will help your website to load more quickly for your visitors.

3. Coding your website correctly with HTML5 and CSS3 will also help it load more quickly for visitors

Another common reason why your website might be loading slowly is that it is not coded correctly. If your website is not coded correctly, it can be difficult for web browsers to load your website’s individual elements. To ensure that your website loads quickly, you should use HTML5 and CSS3 to code its layout. You may also want to look into coding your website in JavaScript or jQuery if necessary.

4. If you are using WordPress, look for a minimalist theme and plugin combination

black flat screen computer monitor

Additionally, if you are using WordPress on your website, you may experience slow loading speeds. This is because many themes and plugins for WordPress are bloated with features that your visitors will never use, which can cause your website to load slowly. You should simply look for a minimalist theme and plugin combination when you are using WordPress on your website.

3. Reduce bandwidth usage by removing unnecessary images, videos, etc…

An additional way that you can speed up your website is by reducing its bandwidth usage. To do this, simply remove unnecessary images and videos from your site’s pages. You should also make sure to minify any CSS or JavaScript files on your site in order to reduce how much data must be transferred between your server and visitors’ web browsers each time they load a page on your website.

black Acer laptop computer

Finally, you should make sure to regularly monitor how much bandwidth your site is using so that you can catch possible issues before they become serious. If necessary, contact your Internet Service Provider (ISP) for help with this process. Once again, the best way to ensure that you are not making mistakes when it comes to website speed is to use a tool such as PageSpeed Insights from Google.

These are just a few of the many ways that you can speed up your website. By following these tips, you can help ensure that your website loads quickly for your visitors no matter where they are located. Additionally, using a tool such as PageSpeed Insights from Google will help you to avoid making costly mistakes that might cause your website to load more slowly.

4. Use CDN’s (Content Delivery Networks) to improve speed by storing content on servers closer to the user

A Content Delivery Network (CDN) is a network of servers that are used to store cached copies of your website’s content. When a visitor requests a page from your website, the CDN will serve them the cached content from the server that is closest to them. This can help to improve your website’s loading speed by reducing the amount of data that must be transferred between your server and the visitor’s web browser.

Content Delivery Network

There are many different CDN providers available, so you should do some research to find the one that is best for your website. Some popular CDN providers include Akamai, CloudFlare, and MaxCDN.

5. Optimize images before uploading them with these tips from our experts

If you have images on your website, it is important to optimize them before uploading them. This can be done by using a tool such as ImageOptim or JPEGmini. When you optimize your images, you will help to reduce their file size and improve the loading speed of your website.

Additionally, make sure that all of your images are properly formatted for the web. This can be done by using the correct file type and dimensions for your images.

6. Enable compression for HTML, CSS, and JavaScript code – this will reduce the size of files so they download faster!

Compression is a process that can be used to reduce the size of files so that they download more quickly. You can enable compression for HTML, CSS, and JavaScript code on your website by using a tool such as Gzip or Brotli.

Enabling compression is an easy way to improve the loading speed of your website. Additionally, it can help to reduce the amount of data that your website transfers each time a page is loaded.

7. Minify HTML, CSS, and JavaScript code – this will also reduce the size of files so they download faster!

Minification is the process of removing unnecessary characters from code files in order to reduce their size. This can be done by using a tool such as minify HTML, CSS, and JavaScript code on your website.

When you minify your code files, you will help to improve the loading speed of your website. Additionally, this process can help to reduce the amount of data that your website transfers each time a page is loaded.

8. Enable browser caching so that static resources are not downloaded multiple times

When you enable browser caching, visitors’ web browsers will store files called cache. This can be done by using a tool such as Add Expires Headers to the .htaccess file on your website. By doing this, you can ensure that these types of files do not need to be downloaded again each time they are accessed.

You should also consider using a cache plugin for your content management system (CMS). Some popular cache plugins include WP Fastest Cache, WP Rocket, and WPRocket.

9. Avoid using plug-ins and widgets that might increase your website’s loading time

Plug-Ins are programs created by third party developers that can be added to a CMS like WordPress, Drupal, or Joomla. These plugins provide additional features for your website but they may also cause it to load more slowly. When you find yourself with too many plugins, it is best to remove the ones that you do not need.

Additionally, some widgets can also increase your website’s loading time. If you find yourself with too many widgets on one page of your site, consider removing them all together or finding a new theme for your website without so many features enabled by default.

10. Find and remove any broken links on your website

Broken links can be a result of errors in code that do not allow them to load properly. They will often cause the user’s web browser to display an error message when they try to access it. It is important to find and fix these types of problems so you don’t lose search engine rankings or visitors.

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Some things you can do to find and fix broken links on your website include using a link checker tool, performing regular backups of your website files, and auditing all of the pages for any errors that may exist. When it comes to finding broken links on websites, there is no online free solution better than Screaming Frog’s broken link checker.

SEO is an important part of any website, no matter how big or small it may be. By following these ten tips, you can help to boost your website’s loading speed and improve the overall user experience for your visitors. Remember that slow websites are not only frustrating for users but they can also hurt your search engine rankings. Don’t let your website fall behind the competition.

Conclusion

Now that you know how to speed up your website, it’s time to put these tips into practice! After making the necessary changes, run a speed test on your site and see how much of an improvement you’ve made. Keep in mind that not all of these optimizations will work for every website, so be sure to pick and choose the ones that are best for your situation.

Once you’ve made all of these changes, you’ll be surprised by how much faster your website loads! Do not forget to share this blog post with other webmasters so they can speed up their websites as well. Thanks again for reading our blog – we hope you enjoyed it!

Rohit Kumar

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