Link building is NOT dead. Here’s how to do it right!

Many SEO experts seem to think so. Ranking high today takes a lot more than good backlinks, and if you’re still blindly building links for link building’s sake (and not as part of a larger, cohesive online marketing strategy), then you could be wasting your time and money.

Where should we focus our efforts instead? It really depends on your website and business goals. But if you’re looking for some informative data, here’s a list of link building techniques that could give your company the edge it needs to succeed:

Introduction to the Best Link Building Services

Link building might just be one of the most difficult tasks for an SEO professional. Search engines have become so sophisticated that they now consider over 200 factors when determining how powerful a backlink is in determining where you rank in their results.

As long as there have been search engines, there have been companies trying to manipulate them. Google’s algorithm has gone through many changes over the years, including Penguin, Panda and most recently Hummingbird, with plans for future updates that will be continuing the trend.

The best way to stay on top of what is coming in the future, is by looking at how Google currently ranks sites. Here’s a list of SEO ranking factors, many of which are important in determining whether or not your website should be considered for inclusion in the SERPs.

What to do next: You have several options for increasing links to your new content. Here are a few ideas to get you started:

1. Social media promotion

Twitter, Facebook, LinkedIn – none of these platforms existed ten years ago. Now they’re an integral part of daily life, especially for younger generations. Optimizing your business’s presence on social media can generate a steady stream of qualified traffic for little to no cost, and it can even result in earned links from reputable sources that would normally be out of reach.

2. Becoming a guest blogger

Paying money to publish content on another website was once frowned upon by SEO experts. But it’s almost expected these days – and not just for link building. Guest blogging can expose your content to a whole new audience, generate higher search rankings, and even establish you as an industry thought leader in front of your competition.

3. Link bait promotion

It used to be that writing a good article on a topic of interest to your target audience was enough to bring in new backlinks. However, those articles have now been so thoroughly dissected and rewritten by other sites that it is frequently no longer worth the time and effort to create original content. That’s why you need some link bait – something unique, intriguing, or downright controversial that other sites simply can’t ignore.

4. Long tail promotion

People used to think that creating content for the sake of having keywords on your page was a waste of time – because it didn’t actually rank for those words, and usually wasn’t worth the effort required to execute. But this is a myth. In fact, long tail promotion can drive a ton of qualified traffic to your site if you do it right.

5. Authority promotion

This one requires a lot more work than the others, but not having any previous authority sites linking to your website can hurt you in the long run. You don’t have to be able to rank for super competitive terms – think about how other websites in your industry (or similar ones) would view a link from an authority site like Forbes, Inc., or Entrepreneur.

6. Infographics and visuals

These days, if you want to stand out online, you can’t just publish an article. It has to be an infographic, a video, or something else entirely – otherwise people won’t even bother to read it. Publishing a well-designed infographic or video on your site and promoting it through social media and other channels can bring you tons of traffic – and maybe even some earned links!

7. Social bookmarking

There are several sites that allow users to submit content in order to promote it online (such as Buzzfeed and Upworthy). While most of these submissions don’t result in links, some do. So you should definitely consider bookmarking your posts with these services and promoting them on social media to get more exposure for the content that you work so hard to produce.

8. Press release promotion

Even though press releases are still used by marketers across many industries to promote their news to the media, they aren’t exactly a “new” thing. In fact, even today many people still believe that press releases should only contain information about your business and why it’s important. This is no longer true! You can use a press release to promote anything you want – whether it’s a product or service, a piece of new content, an event – the list goes on.

9. Listicle promotion

This is a relatively new form of content that combines a top-ten style format with short and concise sentences and paragraphs. The idea behind it is to provide value and educate your audience in a quick and easy way – perfect for busy people online! Some listicles also include images, video, or even infographics.

10. Video promotion

A video is an excellent way to provide valuable information to your audience almost instantly – and many people love sharing great videos online. But there’s a catch: if you want to be successful with this form of content promotion, the content itself has to be good enough to go viral first.

11. Industry/niche promotion

Just like listicles, this type of content is all about providing value and educating your audience. The biggest difference? You should target a very specific niche that you know pretty well (like your competitors). Not only will this save time, but it will also drive significantly more traffic to your site than just publishing a general article.

12. Directory promotion

These days, directories are all but dead – but they’re not completely useless either. That’s because every industry has at least several niche-specific directories out there that you can submit your website to for free (just search for them online) and get some easy backlinks.


Before you go and try to build links on your own, consider the potential consequences. Even though Google’s Penguin update was created with the goal of cleaning up spammy backlinks and devaluing sites that bought their ranks, there is still a chance that you’ll get caught in its claws if you don’t do anything right. So before you go out and buy links, make sure that you understand the risks involved.

On the other hand, there are plenty of natural ways to get backlinks that won’t cause you any trouble with Google. By creating awesome content that provides value to your readers, for example, you can drive tons of traffic to your site without worrying about devaluation or penalties.

Have you ever bought or built links? How did it work out for your website? Share your thoughts in the comments below!

Rohit Kumar

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