Unlock the Power of Google Keyword Planner for Your YouTube Videos

Are you struggling to get your YouTube videos seen by the right audience? Do you want to improve your video SEO and increase your views and subscribers? If so, then you need to start using Google Keyword Planner for your YouTube videos.

Google Keyword Planner is a powerful tool that was originally designed for advertisers to plan and optimize their Google Ads campaigns. However, it’s also an invaluable resource for YouTube creators who want to find the right keywords for their videos and improve their search rankings.

How to use Google Keyword Planner

Here’s how you can use Google Keyword Planner to unlock the full potential of your YouTube channel:

Step 1: Creating a Google Ads Account

To access Google Keyword Planner, you’ll need to create a free Google Ads account. Don’t worry, you don’t have to actually run ads to use the tool. Follow these steps to create your account:

  • Go to the Google Ads website and click on “Start now”
  • Enter your email address and website URL
  • Choose your country and time zone
  • Create your first ad campaign (this can be a dummy campaign with no budget)
  • Submit your billing information (again, you won’t be charged anything to use the Keyword Planner)

Step 2: Accessing Keyword Planner

Once you’ve created your Google Ads account, you can access Keyword Planner by following these steps:

  • Go to the Google Ads dashboard
  • Click on “Tools & Settings” in the top navigation bar
  • Select “Keyword Planner” from the dropdown menu

Step 3: Finding Keywords for Your YouTube Videos

Now that you’re in Keyword Planner, it’s time to start finding keywords for your YouTube videos. Here’s how to do it:

  • Click on “Discover new keywords” and enter a relevant word or phrase related to your video topic
  • Select “YouTube” as your target location to get more accurate search volume data
  • Click “Get results” to see a list of related keywords, along with search volume, competition, and other data points

Step 4: Implementing Keywords in Your YouTube Video

Once you’ve found the right keywords for your video, it’s time to implement them in your video’s title, description, and tags. Here are some tips to make sure you’re using your keywords effectively:

  • Use your main keyword in the video title, preferably at the beginning
  • Include your main keyword and related keywords in the video description, but make sure it reads naturally and provides value to the viewer
  • Use relevant keywords as tags to help YouTube understand what your video is about and suggest it to relevant viewers

By following these steps and incorporating relevant keywords into your YouTube videos, you can improve your video SEO and attract more views and subscribers. So start using Google Keyword Planner for your YouTube videos today and unlock the full potential of your channel.

Why Use Google Keyword Planner for YouTube?

Now that you know how to use Google Keyword Planner for your YouTube videos, let’s take a closer look at why this tool is so valuable for YouTube creators.

First of all, Google Keyword Planner gives you access to accurate search volume data for specific keywords related to your video topic. This means you can find out how many people are searching for your target keywords on YouTube, and adjust your video content accordingly to match what your audience is searching for.

In addition, Google Keyword Planner also shows you the level of competition for each keyword, which can help you determine how difficult it will be to rank for a specific keyword. By focusing on low-competition keywords, you can increase your chances of ranking higher in YouTube search results and getting more views and subscribers.

Finally, using Google Keyword Planner to find relevant keywords for your YouTube videos can help you create more targeted and effective video content. By using the right keywords in your video title, description, and tags, you can attract viewers who are interested in your topic and increase engagement on your channel.

Also Read: What You Need to Know About YouTube Backlink Generators? Debunking the Safety Myths

Alternatives to Google Keyword Planner

While Google Keyword Planner is a powerful tool for YouTube keyword research, it’s not the only option out there. Here are a few other keyword research tools you can use specifically for YouTube:

  • VidIQ: A browser extension that provides detailed analytics and keyword research data for YouTube videos
  • TubeBuddy: A browser extension that offers advanced keyword research features, including competitor analysis and tag suggestions
  • Ahrefs: An all-in-one SEO tool that includes a keyword explorer feature specifically for YouTube

While these tools may have different features and pricing options, they all provide valuable data and insights to help you optimize your YouTube videos for search and increase your views and subscribers.


Using Google Keyword Planner for your YouTube videos is a simple yet powerful way to improve your video SEO and attract more viewers to your channel. By following the steps outlined in this article and incorporating relevant keywords into your video content, you can increase your visibility on YouTube and achieve greater success with your channel. So start using Google Keyword Planner for your YouTube videos today and take your channel to the next level!

Richa Soni

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