The Complete Guide of SEO Techniques: what you must avoid and why

SEO (Search Engine Optimization) is a fundamental part of marketing strategy. Most companies spend hours every day optimizing their websites to get higher rankings. But does it really pay off? Let’s talk about SEO Techniques .

For years, Google has been dominating the search engine space. Nowadays, even mobile devices play a big role in determining where a person looks for information.

While SEO is important, there are some things you shouldn’t do. These include using black hat or unethical methods such as keyword stuffing, link building, and spamming. The same goes for linking back to your site from other sites.

In this article we will learn about some of these mistakes that can harm your website’s performance and cause penalties.

Overusing Keywords

One of the most important ways that Google ranks websites is through their use of keywords. Websites that are well optimized for their keywords will rank higher in search engine results pages. When a website abuses the keyword system, it can actually harm their own ranking.

One of the most common types of website abuse is keyword stuffing, which is the practice of putting excessive keywords in a web page. This can be done by repeating the keywords, putting them into lists, or just overloading the page with keywords.

Google considers this type of content to be spammy and penalizes websites that have too much of it. If you’re looking to improve your website’s organic traffic, avoid keyword stuffing.

Hidden Links or Text 

Another way that people try to manipulate search engines is through hidden text. Hidden text refers to any text that is not visible on a webpage but still gets indexed by search engines.

This includes images, videos, and anything else that isn’t visible on the screen. It also includes links within an image or video. For example, if you have a picture of a car on your website, and you want to add a link to another page, you could put the link inside the image.

The problem with this method is that when someone searches for that specific image, they won’t see the link. Instead, they’ll only see the picture itself. That means that the link doesn’t help them find what they were searching for.

This technique is often used by spammers who want to hide links so that they don’t get caught. Avoid using hidden text to make sure that your website stays safe from those trying to game the system.

Exactly matched keywords

When you write a blog post, you might think that exact matches are best. After all, if you match the words exactly, then Google knows that you wrote the content yourself. However, this isn’t always the case.

If you’re writing a review of a product, you probably wouldn’t want to match the word “product” with the word “review.” You’d rather match the words “product review,” because that makes more sense.

If you’re writing a blog post about the latest iPhone release, you may want to match the exact phrase “iPhone 7” instead of “iPhone 7 Plus.” This is because the latter phrase would mean that you didn’t know whether the user was interested in the larger model.

You should never match keywords exactly. Doing so can hurt your rankings.

Content Spinning and Rewriting

Spinning content is content that has been copied and pasted onto the website. This practice is considered unethical, because it harms the search engine ranking of your site.

When you do this, you’ll often notice that the article doesn’t flow as well and contains a lot of repeated phrases. When Google sees this, it will assume that the article is not original, and will penalize your website.

Avoid spinning content at all costs. The better option is to create unique content that is relevant to your audience.

Purchasing links

One of the oldest tricks in the book is buying backlinks. Adding paid links to your website are known as backlinks.

There are many different ways to buy backlinks, including:

  • Paying others to leave comments on blogs
  • Paying others for reviews
  • Paying others with money
  • Paying others via Facebook ads
  • Paying others through social media sites like Twitter and Instagram

These methods are generally frowned upon by Google. If you use these types of tactics, you run the risk of being labeled as a spammer.

Google does allow some exceptions to this rule. For example, if your business is local, you may pay others to leave reviews. Also, if you’re part of a community forum, you may pay others for their input.

However, even though there are exceptions, most people agree that buying backlinks is bad form.

Cloaking

Cloaking is another way to trick Google into thinking that your website is something else than it actually is.

For example, let’s say that you own an online store selling shoes. You have two versions of your website: one version sells men’s shoes, while the other version sells women’s shoes.

The problem with this approach is that Google will treat both pages equally. It won’t know which page is which. To fix this issue, you could add a small piece of code to each page that says “This is a women’s shoe store.” That way, Google will know that only women’s shoes are sold on the second page. The downside to this method is that you need to manually update the code every time you change the products or services offered.

Another solution is to use a third party service such as W3 Total Cache. With this tool, you can easily hide certain parts of your website from Google. Using a third party service also means that you don’t have to worry about updating the code yourself.

Spamming comments

One of the worst things you can do to your website is spamming your own website with comments. This activity can dramatically harm your website ranking with Google, which relies on quality, not quantity, of website backlinks.

How can spamming comments harm your website ranking

One of the worst things you can do to your website is spamming your own website with comments. This activity can dramatically harm your website ranking with Google, which relies on quality, not quantity.

Purchasing outdated domain names

If you want to rank higher in search results, then you should avoid purchasing old domain names. Old domains tend to get less traffic because they are no longer popular.

What happens when you purchase an old domain name?

When you purchase an old domain, you’re essentially telling Google that the site has been around forever. However, if the site gets more visitors over time, then Google will eventually realize that the site isn’t new anymore. As a result, Google will lower its ranking for the domain name.

In addition, if you buy an old domain name, you’ll lose any link juice that was built up over time. In other words, you’ll lose all of the links that were pointing to the old domain.

Why would you want to buy an old domain name?

Buying an old domain name can help you build authority and improve your rankings. If you already own a well-known brand, then you might be able to sell it for a profit. You can also buy an old domain name for cheap. This allows you to test out different keywords before investing money in building a website.

Uploading Large Images and Videos

Google doesn’t like large images and videos. They slow down websites and make them look unprofessional.

Why does Google dislike large photos and videos?

Large images and videos take up space on your server, which slows down your website. Also, people who visit your website may leave after seeing a large image or video.

You can reduce the size of these files by using tools such as TinyPNG.com.

Using an excessive number of redirects

Redirects are used to direct users away from one URL to another. For example, if someone types in www.example.com/products into their browser, then the browser will automatically send the request to www.example.com.

However, there’s a limit to how many redirects you can use. Google considers this practice to be bad web design.

Why does Google consider using too many redirects to be bad web design?

Too many redirects can cause problems for your website. When someone visits your website, they may see multiple pages instead of just one page. This makes it difficult for users to navigate through your content.

Also, some browsers won’t let you use too many redirects. So, if you have too many redirects, then you could end up losing customers.

Only Concentrating on Google

Many companies focus solely on getting high rankings in Google. But, this approach can backfire.

Why is focusing only on Google a bad idea?

People don’t always type in the exact keyword that you want to rank for. Instead, they may enter something like “best dog food” or “dog treats.” These searches aren’t related to what you offer, so they won’t bring in much traffic.

If you want to increase your sales, then you need to target both local and national audiences. Local audiences are those who live near where you do business. National audiences are those who live elsewhere but still shop at your store.

For example, if you run a pet store, then you should create a separate website for each audience. The first website should be optimized for local audiences. It should include information about your location, hours of operation, contact information, etc.

The second website should be optimized for national audiences. It should include similar information, but it should also include products that are relevant to the area that you’re targeting.

Disregarding mobile SEO

Mobile search has become increasingly important over the past few years. In fact, mobile search now accounts for more than half of all online searches.

So, if you ignore mobile SEO, then you’ll miss out on a lot of potential customers.

Why does ignoring mobile SEO hurt your business?

Most individuals use smartphones and tablets to access the Internet. However, most websites were designed with desktop computers in mind. Desktop-optimized sites often look different when viewed on a smartphone or tablet.

This means that your site might not display properly on mobile devices. If you want to attract new customers, then you need to make sure that your site looks good on mobile devices.

Missing out on search features and structured data

Structured data is a way of adding meaning and context to your content. It gives search engines and other tools (like browsers) a way to understand the structure and format of your content.

Search engines are able to extract what people are looking for from the web and show them the most relevant results. If your website is not showing up in search results, people will not be able to find the content they need, which can lead to a loss of revenue.

Making Use of Artificial Anchor Text

Anchors are links that point to specific sections of your website. They help readers move around your site easily.

But, there’s no reason why you should use unnatural anchor text. For example, if you link to a product description using the word “product,” then you’re telling Google that the product is the main thing on your site.

Google doesn’t think that’s true. Instead, it thinks that the product is just one part of your site. So, it ranks your page lower than it would have otherwise.

In addition, some anchor texts are considered spammy by Google. This includes words such as “buy,” “free,” “click here,” and others. These types of anchor texts are used to trick Google into thinking that your website is selling something. But, this isn’t really helping your business.

If you want to rank higher in search results, then you need to avoid these kinds of anchor texts.

Conclusion: The importance of having a well-planned SEO Strategy in the future

SEO is an ongoing process. You won’t get immediate results. But, if you plan ahead, then you can start seeing improvements right away. You don’t need to do everything at once. Start small and work your way up. As you gain experience, you’ll learn how to improve your strategy.

Once you’ve mastered basic SEO techniques, then you can focus on improving your rankings even further.

And, you’ll eventually see great results.

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