What are backlinks and why do they matter?

Backlinks are important because they help sites rank higher in Google search results. Sites with more backlinks generally have a better chance of ranking well, but it’s not the only factor that helps determine good rankings. It has to do with how Google rates websites based on certain factors, and one of those is the number of quality backlinks they have.

The following will help you understand how backlinks influence Google’s search results and why they’re important:

The most common misunderstanding about SEO is the definition of a backlink. Some people think that backlinks are just links pointing to your site from other sites on the internet, but this isn’t true. Backlinks are simply incoming links where somebody else is linking to your website and you’re linking back to their website.

In the world of search engine optimization, a backlink is a hyperlinked site from another place on the Internet. Search engines like Google and Bing uses backlinks to determine how important or well-respected a website is. In short, backlinks are similar to votes in terms of popularity. The more backlinks your website has the better it is for your rankings.

There are many ways to create a backlink, but the two main ways are by creating them yourself or having other people create them for you. Here are some examples of ways to create your own links:

  • Write guest posts on relevant websites related to your niche.
  • Ask other people to link back to your site on their website
  • Place links on your videos
  • Comment on blog posts related to your niche with a link back to your website

One of the easiest ways is follow the trail. Let’s say you’re a carpenter and you start a blog about your business. You get a backlink from another carpenter’s blog, but the more important link is the one on the website of an interior designer with lots of traffic. If you receive links from websites that have higher authority than yours, it will likely help boost your rankings in search engines. Be sure to check what websites link to you and where they are located in the Google Search Console. If you find that a website is linking to your site but it has low authority, it might not be such a good thing.

There are many tools available online that can give you this information. One of these tools is Majestic SEO Site Explorer , it shows you the number of backlinks your website has and where they’re coming from, as well as many other useful things like how many different root domains and sub-domains link to you.

What do backlinks mean for my business? As stated above, having a lot of backlinks means that your site is more likely to be seen as important and it goes without saying, the more visible you are the better. If an interior designer has lots of backlinks pointing to their website, they’re almost guaranteed to come up in Google search results for “interior design services” or whatever phrases people might be using on Google search.

Here’s a short list of sites that have a high number of backlinks:

– www.reddit.com has more than 1 million backlinks

– www.wikipedia.org has over 7 million backlinks

– www.ebay.com has more than 1 million backlinks

There are many free and paid tools for checking your site’s backlink profile, here are some examples of each:

– Majestic SEO Site Explorer (Free)

– Ahrefs (Paid)

– Open Site Explorer (Paid)

– Moz Open Site Explorer (Free)

– Raven Tools Web SEO Toolkit (Paid)

It’s hard to say if backlinks will be as important in 2022 as they are today, but there’s no doubt that they’re still a strong indicator of success and popularity on the Internet. It also goes without saying that the more popular your site is the better. The best way to predict the future is to build up your website now and keep it regularly updated. This way, you’ll always be playing with the big dogs so to speak.

The answer will depend on what types of sites link to you as well as where they’re located. If you don’t have any links from sites on the first page of Google search results, you might want to focus more on getting backlinks from websites like these.

The best way to get relevant links is by putting yourself out there through various social media channels and letting your audience know that your website exists. If you feel like there are no appropriate places to link to your website, you can always try commenting on blogs in your niche with a link back to your site.

It should be noted that if you’re doing anything shady such as buying or exchanging links, it will not benefit you at all and there’s a chance that Google might even penalize you for it. It also goes without saying that the more natural your link building, the better.

Backlinks can help your site by making it more visible and it can also hurt your site if you have a lot of bad links pointing to it. Google has made several algorithm updates for this purpose and is very good at detecting spammed links, so if you’re building links with the intention of manipulating search engine results, be prepared for some consequences.

How can I get rid of bad backlinks? If you’ve been penalized by Google and have a lot of spammy backlinks pointing to your website, the best way to get rid of them is by disavowing these links using this tool: https://www.google.com/webmasters/tools/spamreport?

If you’ve been doing some SEO for your blog then it’s important that you know the value of backlinks. Every link from another site which is pointing to your blog helps in building a good authority and ranking of your posts, so the more links from different websites, the better it would be for your page rank.

If you want your link building campaign to be successful and beneficial for your website, then it is important that most of the links which you get from other websites should be relevant and do-follow. If it is a normal, no follow link then it does not matter much in the eyes of Google but if most of your links are do-follow then it will directly impact your rankings and every backlink which you get from good blog post, good website, high page rank website or relevant industry website would be beneficial for your site.

To know what makes a quality backlink, let us first understand the definition of a link: “A link is defined as the hypertext reference (URL) that an author indicates by a clickable text or graphic.”

Now, if a website adds a hypertext reference to your website which is not relevant to the content of your site then it can potentially harm your website, so you should avoid such type of links. On the other hand, do-follow backlinks from good quality or relevant websites can make a huge difference to your site while building authority and ranking.

No-follow links are links which do not help in passing any SEO value since they don’t pass link juice. They are mostly used for social sharing purpose on some popular sites like Facebook, Pinterest etc. These links do not affect your site rankings if they are present on such sites and it’s a good idea to get social shares on your website posts, which in turn would result in some no-follow links or you can just buy them from some reputable directory.

There is no shortage of methods and techniques which you can use to get quality backlinks for your website and the most popular of them are: Guest blogging, Blog comments, Forum posting, Classified ads, Infographics submission etc.

While some methods can be used in order to generate a number of backlinks from different websites in a short time period but you should always remember that it is not just about the quantity but also about the quality of backlinks. So, you should invest some time in finding out high-quality blogs or websites for posting high-quality guest posts on them or you can simply buy web 2.0s from some reputable directory and submit infographics on some authority sites to get a decent flow of traffic to your site.

Remember, it’s all about quality and not quantity.


A number of blog posts, forums and websites are linking to your site every day which is why you should always try to make relevant links instead of spamming different sites with your links. You should always keep in mind that Google will never accept any unnatural link building method so if you want to stay on the safe side, create high-quality contents and submit them on relevant websites to get do-follow backlinks.

We hope you found this useful! Thanks for reading!

Also Read: Link Building Strategies: Guide to the Best Practices for SEO, YouTube Backlinks: How to Get Them and Why They’re Important

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