What keywords should I use for my website?

Keywords are an important factor in the organic ranking of a website in search engines. They can be inserted into the content of a webpage, but also as meta tags and file names. These tags help search engine crawlers understand what your site is about so they can send traffic to your site accordingly. The best way to see which keywords work for you is by using analytical tools such as Google Adwords and Analytics. You can also try using search engine optimizers such as SEMRush, which will help you target your keywords and find out the best way of inserting them into your website.

A lot of people wonder why they should use key words in their websites. The reason is simple, because it will result to higher organic traffic, which in return will result to more visitors and sales for your website. This is an old saying that is commonly used in today’s online marketers but it still holds up as true today.

By using keywords in your website, you are increasing how easy it is for other people to find your site through search engines like Google. You want to be found, right? Your webpage should describe what your products or services are about and when the search engines will read those keywords on your webpage it will understand the content of your page. The best way of targeting keywords is by comparing the difference between long tail and short tail keywords.

Long Tail Keywords vs. Short Tail Keywords

Long tail keywords get you more traffic because they are targeted. They are targeted because they are specific as possible so that people will be able to find your page easily. On the other hand, short tail keywords will not get you as much traffic because it’s too general. And there is a huge possibility that other pages have the same short tail keyword but with different content. You want to focus on long tail keywords and make them as specific as possible by adding in your target keyword or products/services that you offer.

Here are the benefits of using long tail keywords:

  1. The search engines will make use of them on your page as a natural part of your content. This is called inbound links.
  2. It will also help you reach out to more people because it will attract better targeted traffic to your website and therefore increase your reach and exposure.
  3. It will also increase the chances for your visitors to convert because they are more likely to find what they are looking for.
  4. Search engines like google and Bing will understand what your page is about with keywords already inserted in the content so you will be able to rank higher on their search engine pages.
  5. It also gives you more chances of being found and indexed by search engines, which in turn will give more exposure and traffic over time.
  6. Long tail keywords are specific and it will help you compete and outrank other websites that have the same keyword because you have more descriptive content.

It might be difficult to find the perfect long tail keyword for your website but a lot of tools like SEMRush can help you find them easily. SEMRush is a great tool if you want to know how your competition is doing, see what keywords they are using, where they rank in the search engines and much more. You can use this tool to complement your current marketing strategy. For example, if you just started a business and you are not sure on how to advertise or which keywords to use, you can add them as keywords in SEMRush and see what kind of traffic they bring along.

So basically search engines rank websites on how frequently they appear in search results. The more targeted your keyword is, the more probable it will be to appear in top rankings. If a person searches for “cool pencils”, you want your website to come up in search results.

So what are the best keywords to use?

The short answer is, it depends. How competitive is your niche and how much traffic do you want? You can’t use the same keyword and expect top SEO rankings every time. There are so many different ways to use them:

  • Long tail keywords – These are the ones with less competition, because there are less websites using them. You can use these to drive traffic to your page. They will get you more targeted visitors but they are not really very competitive in terms of the number of websites that are using it. You can use these keywords in your page’s content, file names, meta titles, headings and sub headings.
  • Brand name keywords – Use these if you want to rank well for a specific brand name. For example, if you are selling red shoes and you want to rank well for red shoes, then you can use it as a keyword in your page’s content, Meta title and headings.
  • Negative keywords – These are the keywords that searchers don’t search for. For example, if people don’t search for where to buy Red Shoes, then using “where to buy Red Shoes” will be useless because your page will not rank high in search engines.
  • Action keywords – These are the keywords that searchers type in when they want to act, such as “buy,” “sell,” “download,” and “watch.” If you are selling a product, then you can use these words in your page’s content, Meta title and headings.
  • Trivia keywords – These include questions and answers that people search for. These terms do not rank well in search engines but they get a lot of traffic because they are great lead generation tools. For example, if you are selling a live answering service and people are searching for “How do you block your phone number?”, then you can use that as a keyword for your page.


Q. What is the difference between keywords and key phrases?
Keywords are used to describe your page’s content whereas key phrases are used for page title and Meta tags, which are the metadata of a webpage.

Q. How many keywords should I use for my website?
The best way to do this is to use the rule of 3. This means that you should have a maximum of 3 keywords for any one page and these keywords must be targeted so that people will be able to find what they are looking for on your page.

Q. How many website pages should I target with keywords?
You can only use one keyword per page. If you have different pages for different products, you should use more than one keyword but the third keyword should be a long tail keyword to avoid confusion.


Keyword research is a very important part of SEO. It gives you an idea on what people are searching for and in the long run, you will be able to reach out more customers if you use the right keywords. There are different types of keywords but when it comes to ranking well in search engines, long tail keywords are the best way to go because they will give you more targeted visitors and help you outrank your competition.

When you have reached this far, I hope you have noticed that there is a lot more to SEO than just keywords. Keywords are the foundation of SEO but it is not the most important thing when it comes to ranking good in search engines.

Rohit Kumar

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